Hey there, I’m Natalie
I’m a strategist and marketing leader with over 14 years dedicated to building brands.Think of me as a builder with taste – I thrive on crafting big visions and then meticulously designing the systems to bring them to flawless, results-driven life.
Select Works
Campaigns that transformed marketing challenges for global giants and innovative disruptors, from viral Super Bowl phenomena to culturally sharp social-first strategies.
Portfolio Note: This showcases tangible campaign executions. Much of my work involves in-depth strategy development and long-range vision planning under strict NDAs. I can speak to more strategic contributions on a call.
Feel Super Campaign
Social-first campaign featuring Liza Koshy as Chief Super Officer, revolutionizing sunscreen culture with 6.5B earned impressions.
Area 51 Super Bowl Campaign
Viral conspiracy theory campaign for Super Bowl debut, generating 15B earned impressions and 28% increase in media efficiency.
Financial Freedom Growth Marketing
Scalable growth marketing system for Gen-Z banking pivot, achieving 19% lower CPA across multiple cycles.
La Dolce Vita Launch Campaign
360-degree launch campaign for all-electric 500e, generating 2.5M website conversions and 700M impressions.
Weirdly Specific TikTok Series
Creative strategy connecting TikTok subcommunities to unique Stays, from TravelTok to BookTok and beyond.
Authentic TikTok Content Series
Award-winning TikTok strategy embracing sponsored content awkwardness, earning Webby and Silver Pencil awards.
Make Taste, Not Waste
Super Bowl campaign transforming Hellmann's from condiment to meal solution, targeting food waste and fridge blindness.
Gin & Juice Launch
Strategic launch campaign for Snoop Dogg's premium beverage brand, focusing on cultural authenticity and market positioning.
My Story
As Head of Strategy at Rosewood Creative, Natalie builds and leads the Strategy department, grounding all creative in deep cultural and consumer data. She oversees global marketing projects and drives performance marketing with robust test-and-learn frameworks.
Natalie has transformed marketing for diverse brands including Airbnb, Nike, Beats by Dre, Cash App, Unilever, Frito-Lay, Supergoop, and HexClad.
Previously, as Strategy Director at a top WPP agency, she led integrated creative strategy for Unilever's Super Bowl debut and steered Southern California Edison's three-year digital transformation. At OMD in New York, as Media Strategy Supervisor, she managed paid media for the Frito-Lay portfolio, earning a Silver Effie for Lay's "Do Us A Flavor" and pioneering first-to-market activations.
A former Division 1 tennis player and proud mom of two, Natalie's career began as a trend analyst, a cultural mindset that still fuels her work. She's a straight shooter who believes transparent partnership is key to building remarkable things.
Core Expertise
Strategic Planning
Brand positioning, market analysis, and go-to-market strategy
Performance Marketing
Data-driven campaigns with measurable ROI and growth metrics
Team Leadership
Building and managing high-performing creative and strategy teams
Innovation & Trends
Cultural insights and emerging platform strategies
Experience Timeline
Head of Strategy
Strategy Director Previously Associate Director of Strategy & Senior Strategist
Media Strategy Supervisor
Strategist
What clients and collaborators say
“Anyone who takes to Natalie for 5 minutes realizes she's smart, hard working, and knows what she's talking about. But what you might not see if you haven't had the opportunity to really be in the trenches with her, is how tireless she is in always trying to make things better.”
“Natalie was the person you always wanted in the room. She's that rare kind of leader who brings honesty, direction, and heart to every ask. Natalie doesn't just answer the brief, she elevates it. She pushes teams to pause and ask the bigger questions: Who are we really speaking to? What do they need? What do they believe in? Her strategic thinking is consistently thoughtful, culturally attuned, and future-facing. She protects the soul of the brand while staying equally committed to the people it serves.”
“Natalie is a top-notch strategist and marketing mind. She brilliantly architected our Super Bowl 2025 campaign for HexClad to drive incredible return on our investment from the linear spot. But even better than that was her approach for our social campaign that played out across TikTok and Instagram to the tune of over 60M views. I'd work with Natalie again in a heartbeat.”
“Natalie creates a wonderful space for people to find their voice and contribute meaningfully. She brings clarity, encourages smart risk-taking, and knows how to guide a team without ever stifling originality. She also has a sharp understanding of how brands should show up not just on social, but across every touchpoint. It's not just about what to post, but about why it matters for the brand and the audience.”